How To Market Yourself As A Counsellor – Counselling is a job that is truly a labour of love. It requires dedication, empathy, and passion to help others sort through their trauma and struggles in order to heal their minds. Therapists and counsellors pour an immense amount of time and energy into becoming the very best practitioner that they possibly can, but perhaps one of the hardest parts of the job is the process of beginning your practice for the very first time. Although counsellors pursue this career path as a way to make a difference in people’s lives, there is also a fair amount of administration and marketing that must occur to have a successful therapy practice—and these principles are not taught in school. Counselling Near Me is a dedicated space created to uplift therapists and match clients to their perfect fit while also empowering counsellors in their own practice. To this end, we have compiled some of the easiest ways to market yourself as a counsellor.
- Make the most of social media: Social media is a growing business’s best friend. Curating a welcoming aesthetic that cohesively displays your brand across multiple social media platforms allows newcomers to instantly get an idea for who you are and what you do, creating more traffic and drawing in new clientele. Your posts can also be used as advertisements and promoted across the Internet to further your reach.
- SEO is your best friend: In today’s digital age, when people need help or don’t know what to do, often the first place they turn to is the Internet to search their question. Most people understand that you want your name to come up early in results when someone Googles “counselling near me,” but you also should consider how high you are ranking in searches such as “help for depression,” “symptoms of PTSD” or “do I need therapy.” Curating content that achieves these aims will help your marketing strategy through SEO for as many terms as possible.
- Be a presence in the community: One of the best ways to get your name out there is to be out there. The more ways you can connect with the members of the community—be it advertisements with your name on it or your physical presence at local charity events—the more people will begin to associate your name with established counselling services in the area (even if you are just starting out). If someone wants to start going to counselling, you want your name to be the first thing that comes into their minds!
- Have a curated website: Even though social media is a great way for people to interact with your brand, ultimately you want these posts to direct traffic to your website. Your website is the launchpad of your business—it’s where potential clients will come to learn about who you are and what you do. You want to be sure to present the same consistent message and brand that is present in your social media posts and provide clear, concise information. This will allow people to feel that you are established, professional, and knowledgeable so that they feel safe putting their trust in you as a counsellor.
Counselling Near Me works to match every individual seeking therapy up with the therapist that is the best fit for them, but we also provide services catered towards practitioners as well. We offer an online training course that is created by therapists for therapists and is geared towards helping you start your own counselling business. To learn more or sign up to take the course, reach out to Counselling Near Me today and start taking some of the hassle out of getting your own business started so that you can keep making a difference in the lives of your patients and clients.